63% more shine,
on average, than regular hair color1
Boost the color intensity
of your color formula by up to 3 times2
2 times more resistance
1 Based on shine measurement: TC 6N in combination with @PP Yellow, Orange, Red and Violet compared to TC 6N at max. recommended usage amount
2 Based on Chroma measurements TC + @PP (Yellow, Red, Orange, Violet) vs. TC + standard mix shades at max. recommended usage amount
3 Average value of TC + @PP vs. TC + standard mix shades, at max. recommended usage amount.
Go beyond cool and reinvent any Topchic or Colorance
colorwith a mesmerizing cool pink tone.
Inspired by trend color CASSIS.
Create vivid tones and counteract warmth at the same time.
Reinvent any shade with a smoky hue
and a greyish undertone..
TAKE COLOR EXPERTISE TO THE NEXT LEVEL
The six concentrated tones of @Pure Pigments add a unique play of
color reflections and shine to your Goldwell color.
Pure Yellow, Pure Orange, Pure Red, and Pure Violet create
vivid tones and effects. Pearl Blue and Matte Green soften and
counteract unwanted tones.
Goldwell International Artist,
Elumenated Hair Color is the result of @Pure Pigments
surrounding Topchic, Colorance and Nectaya’s depth and coverage
with an outer ring of extraordinary color brilliance and shine.
This layering of color creates a moving, 3D effect that changes and
morphs as light hits it.
The new patented hair dyes form gradient layers of
multi-spectral colors in the hair.
With a similar result to light passing through a prism,
the HD3 Dye Technology creates a unique play of color reflections.
Goldwell’s HD3 Dye Technology pushes the limits of traditional
hair color. While oxidative hair color provides depth and coverage,
@Pure Pigments creates multi-dimensional and
multi-tonal light reflections.
HD3 Color Technology in @Pure Pigments is the next generation of
direct dye technology from Goldwell.
This breakthrough innovation creates long-lasting, multi-dimensional,
high-definition color results for unique light reflections and
extraordinary shine from all angles. It turns hair color
into Elumenated Hair Color.
Elevate your salon’s expertise by introducing a whole new category of
hair color services: Elumenated Hair Color.
Discover Goldwell’s variety of service options for Elumenated Hair Color:
Color Morphing, Color Boosting and Color Washing.
Developed to work exclusively with Topchic, Colorance, and Nectaya,
@Pure Pigments integrates easily into your favorite formulations.
This perfect pairing will transform hair color
as you know it and open up endless,
new possibilities for your color artistry and creativity.
Creating unique beauty is your goal.
Topchic has the perfect solution:
An iconic and truly intelligent color system.
The healthier the hair the more beautiful
and shiny the color result will be.
Colorance is the first demo-permanent color
with intralipid technology that repairs the hair.
For further information please contact your Goldwell representative.