THE COOL BLONDE COLLECTION
DISCOVER FOUR NEW SERVICES AND TECHNIQUES – TAKE BLONDE TO A NEW LEVEL.

“IT’S ALL ABOUT COOL BLONDE:
ASH BLONDE, SILVER BLONDE,
CLEAR WHITE AND SO MANY MORE.”
Agnes Westerman
Goldwell Global Master, The Netherland

COOL IS THE NEW HOT
This season, it’s all about the cool. Gone are the brassy blondes and yellow highlights. The hottest
blonde right now is a cool blonde.
BENEFIT FROM A GREAT PORTFOLIO
Discover the Goldwell World of Lightening with stunning new blonde shades and create perfectly light
and clear blonde results.
BE THE EXPERT FOR COOL BLONDE
Take blonde to a new level with four new services and techniques.
Your clients will love it.

SERVICES AND TECHNIQUES
CREATE PERFECT BLONDE
NATURAL SHADING SERVICE
Natural-looking for a sexy lived-in look.
“Impress with cool blondes in different dimensions,
shades and tones.”
Agnes Westerman
Goldwell Global Master, The Netherlands
MULTI SHADING SERVICE
A subtle interplay of soft tones and deep shadows.
“There are so many blonde clients, but they are all
cool in their own way.”
Agnes Westerman
Goldwell Global Master, The Netherlands
SOFT SHADING SERVICE
Subtle shadows – soft dimensions.
“I can achieve cool blonde in a gentle way without
brassiness.”
Agnes Westerman
Goldwell Global Master, The Netherlands
DEEP SHADING SERVICE
Cool tones create a sexy bronzed look.
“It’s all about cool blonde: ash blonde, silver blonde, clear
white and so many more.”
Agnes Westerman
Goldwell Global Master, The Netherlands
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ASSORTMENT AND INNOVATION
BLONDE – COOLER AND CLEARER THAN EVER
TRUST GOLDWELL’S TOPCHIC AND COLORANCE BLONDE SHADES TO CREATE PERFECTLY
LIGHT AND CLEAR RESULTS.
COOL AND TRENDY
THE NEWTOPCHIC SPECIAL LIFT SHADES
TOPCHIC
AS COOL AS NEVER – AS EASY AS EVER
THE NEW COLORANCE EXPRESS TONING SHADES
COLORANCE
CARE & STYLING
MAINTAIN YOUR COOL BLONDE RESULTS
BEAUTIFUL HAIR IS IN YOUR HANDS
The ideal products for those who want nothing less than perfection
for the hair. Brilliant salon performance developed by professionals.
MORE INFO
STYLE YOUR COOL BLONDE
Style your Cool Blonde hair with StyleSign products for long-lasting hold,
natural shine and color protection.
MORE INFO
WORLD OF LIGHTENING
Expand your blonde expertise and discover the Goldwell World of Lightening.
MORE INFO

SALON MARKETING
BE THE EXPERT FOR COOL BLONDE
Benefit from targeted marketing support and grow your blonde business.
MORE INFO
SALON EDUCATION
“THE COOL BLONDE COLLECTION” SEMINAR
Discover more about Goldwell’s new Cool Blonde services,
master the new exciting Shading Techniques and become
the ultimate expert for cool blonde.
MORE INFO